Wednesday, April 13, 2011
Dove Beauty Campaign
A campaign focusing a positive self- image for girls of all ages. Really effective in my opinion.
Sunday, April 3, 2011
PR towards teens
I have focused this blog on campaigns that are directed towards teens. Recently I asked myself, "why teens?" Do pr firms think that teens will listen? Or is it because they are the future of this country? I am really unsure but I hope teens choose to listen. Having this many messages directed toward a group that is not new to media may be hard to keep their attention. This is a generation who spend more time in front of the television, on this internet and playing video games. Teens now have the ability to know what messages they pay attention to. I feel that public relations firms choose to use teens as their target audience because they will listen. Even if it is only for a few seconds they will take the time to listen to what you have to say and if you are luck enough to attract their attention you have attracted the attention of a very knowledgeable group. Teens will share information with their friends and people at school and by the end of the day a message can spread like wildfire through a school. That kind of access is exactly what public relations practitioners are looking for. And maybe that is why teens are targeted.
Sunday, March 27, 2011
Stay Teen
3 in 10 teen girls will get pregnant before the age 20.
With television shows like The Secret Life of the American Teenager and 16 & Pregnant teen pregnancy has been all over the media. Whether it is people speaking out against shows like this saying it is "glorifying teen pregnancy" or people just watching to see the struggles young mothers have to go through teen pregnancy is a hot issue right now.
Stayteen.org is apart of the National Campaign to Prevent Teen Pregnancy. This website is affiliated with 16 & Pregnant and Teen Mom and during the shows the website address is displayed. This website is full of videos, polls, and information about teen pregnancy. It shares the harsh reality of having a baby in high school. Teen mothers are more likely to be single mothers and drop out of high school.
This website also gives links to Stay Teens Facebook, Twitter, and YouTube channel. These are all way to attract teens because social media and YouTube videos are popular in young adults. This website also treats teens like the young adults that they are and does not talk down or preach at teens. There is information on birth control.
With television shows like The Secret Life of the American Teenager and 16 & Pregnant teen pregnancy has been all over the media. Whether it is people speaking out against shows like this saying it is "glorifying teen pregnancy" or people just watching to see the struggles young mothers have to go through teen pregnancy is a hot issue right now.
Stayteen.org is apart of the National Campaign to Prevent Teen Pregnancy. This website is affiliated with 16 & Pregnant and Teen Mom and during the shows the website address is displayed. This website is full of videos, polls, and information about teen pregnancy. It shares the harsh reality of having a baby in high school. Teen mothers are more likely to be single mothers and drop out of high school.
This website also gives links to Stay Teens Facebook, Twitter, and YouTube channel. These are all way to attract teens because social media and YouTube videos are popular in young adults. This website also treats teens like the young adults that they are and does not talk down or preach at teens. There is information on birth control.
Sunday, February 27, 2011
Tuesday, February 8, 2011
Teen Click It or Ticket
According to the National Highway Traffic Safety Administration, on average, Texas kids ages 5-16 wear a seatbelt less than 30% of the time when they are in the backseat of a car. As of 2009 a Texas traffic law requires anyone in a motor vehicle to wear a seatbelt.
To get teenagers interested in the safety of wearing a seatbelt the Texas Department of Transportation began the campaign "Teen Click It or Ticket". The pilot program began in 2009 and it is now a state-wide campaign.
The campaign is to show teens the importance of wearing a seatbelt and keep themselves and friends safe when in a car. The Texas Department of Transportation will be traveling to high schools across the state with a wrecked truck that was involved in a car accident where two survivors lived because they were wearing belts.
High schools in participation of this campaign will receive window decals, banners, and posters to pass out and display around school. These materials will direct students to seatbeltsrock.com. This is an interactive website for Texas teens that has stories, quizzes and videos from popular Texas DJs.
Currently seatbeltsrock.com and Nationwide Insurance are giving away 4 iPads to Texas teens and they can register on the website.
This campaign is a smart idea. In Illinois we have "Click It or Ticket" but nothing about the campaign, other then the price of the ticket, interests teenagers. They are new drivers and need to be safe, and know the effects of driving without a seatbelt, or being a passenger and wearing a seatbelt.
For more information read the news release from the Texas Department of Transportation.
To get teenagers interested in the safety of wearing a seatbelt the Texas Department of Transportation began the campaign "Teen Click It or Ticket". The pilot program began in 2009 and it is now a state-wide campaign.
The campaign is to show teens the importance of wearing a seatbelt and keep themselves and friends safe when in a car. The Texas Department of Transportation will be traveling to high schools across the state with a wrecked truck that was involved in a car accident where two survivors lived because they were wearing belts.
High schools in participation of this campaign will receive window decals, banners, and posters to pass out and display around school. These materials will direct students to seatbeltsrock.com. This is an interactive website for Texas teens that has stories, quizzes and videos from popular Texas DJs.
Currently seatbeltsrock.com and Nationwide Insurance are giving away 4 iPads to Texas teens and they can register on the website.
This campaign is a smart idea. In Illinois we have "Click It or Ticket" but nothing about the campaign, other then the price of the ticket, interests teenagers. They are new drivers and need to be safe, and know the effects of driving without a seatbelt, or being a passenger and wearing a seatbelt.
For more information read the news release from the Texas Department of Transportation.
Tuesday, February 1, 2011
The Truth
This blog is dedicated to campaigns, media, and anything else that is aimed at teenagers. Being a teenager can be a really confusing time in ones life and the media and campaigns learn that they can persuade teens during this time of their life.
The Truth campaign is a campaign that informs people of the effects of tobacco. This campaign teamed up with MTV and began promotion. Teaming up with MTV created an audience of teens and college students. Commercials for this campaign played frequently on MTV and solid orange screen with truth typed in the corner attracted attention.
According the The Truth's website the campaign is not anti-smoking it has the goal of informing people about tobacco.
One of the newer ads for this campaign where the "Shards O' Glass". These ads showed a commercial of an executive talking about popsicles with glass in them. The point was that these popsicles where for adults only and the series of ads ended with a "recall" of the popsicles.
This campaign is informing people and especially teens of the effects of smoking so that people who are smoking underage or legally know what they are inhaling into their body.
The Truth campaign is a campaign that informs people of the effects of tobacco. This campaign teamed up with MTV and began promotion. Teaming up with MTV created an audience of teens and college students. Commercials for this campaign played frequently on MTV and solid orange screen with truth typed in the corner attracted attention.
According the The Truth's website the campaign is not anti-smoking it has the goal of informing people about tobacco.
One of the newer ads for this campaign where the "Shards O' Glass". These ads showed a commercial of an executive talking about popsicles with glass in them. The point was that these popsicles where for adults only and the series of ads ended with a "recall" of the popsicles.
This campaign is informing people and especially teens of the effects of smoking so that people who are smoking underage or legally know what they are inhaling into their body.
Subscribe to:
Posts (Atom)