PR towards teens

I have focused this blog on campaigns that are directed towards teens. Recently I asked myself, "why teens?" Do pr firms think that teens will listen? Or is it because they are the future of this country? I am really unsure but I hope teens choose to listen. Having this many messages directed toward a group that is not new to media may be hard to keep their attention. This is a generation who spend more time in front of the television, on this internet and playing video games. Teens now have the ability to know what messages they pay attention to. I feel that public relations firms choose to use teens as their target audience because they will listen. Even if it is only for a few seconds they will take the time to listen to what you have to say and if you are luck enough to attract their attention you have attracted the attention of a very knowledgeable group. Teens will share information with their friends and people at school and by the end of the day a message can spread like wildfire through a school. That kind of access is exactly what public relations practitioners are looking for. And maybe that is why teens are targeted.