This blog is dedicated to campaigns, media, and anything else that is aimed at teenagers. Being a teenager can be a really confusing time in ones life and the media and campaigns learn that they can persuade teens during this time of their life.
The Truth campaign is a campaign that informs people of the effects of tobacco. This campaign teamed up with MTV and began promotion. Teaming up with MTV created an audience of teens and college students. Commercials for this campaign played frequently on MTV and solid orange screen with truth typed in the corner attracted attention.
According the The Truth's website the campaign is not anti-smoking it has the goal of informing people about tobacco.
One of the newer ads for this campaign where the "Shards O' Glass". These ads showed a commercial of an executive talking about popsicles with glass in them. The point was that these popsicles where for adults only and the series of ads ended with a "recall" of the popsicles.
This campaign is informing people and especially teens of the effects of smoking so that people who are smoking underage or legally know what they are inhaling into their body.
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