Sunday, February 27, 2011
Tuesday, February 8, 2011
Teen Click It or Ticket
According to the National Highway Traffic Safety Administration, on average, Texas kids ages 5-16 wear a seatbelt less than 30% of the time when they are in the backseat of a car. As of 2009 a Texas traffic law requires anyone in a motor vehicle to wear a seatbelt.
To get teenagers interested in the safety of wearing a seatbelt the Texas Department of Transportation began the campaign "Teen Click It or Ticket". The pilot program began in 2009 and it is now a state-wide campaign.
The campaign is to show teens the importance of wearing a seatbelt and keep themselves and friends safe when in a car. The Texas Department of Transportation will be traveling to high schools across the state with a wrecked truck that was involved in a car accident where two survivors lived because they were wearing belts.
High schools in participation of this campaign will receive window decals, banners, and posters to pass out and display around school. These materials will direct students to seatbeltsrock.com. This is an interactive website for Texas teens that has stories, quizzes and videos from popular Texas DJs.
Currently seatbeltsrock.com and Nationwide Insurance are giving away 4 iPads to Texas teens and they can register on the website.
This campaign is a smart idea. In Illinois we have "Click It or Ticket" but nothing about the campaign, other then the price of the ticket, interests teenagers. They are new drivers and need to be safe, and know the effects of driving without a seatbelt, or being a passenger and wearing a seatbelt.
For more information read the news release from the Texas Department of Transportation.
To get teenagers interested in the safety of wearing a seatbelt the Texas Department of Transportation began the campaign "Teen Click It or Ticket". The pilot program began in 2009 and it is now a state-wide campaign.
The campaign is to show teens the importance of wearing a seatbelt and keep themselves and friends safe when in a car. The Texas Department of Transportation will be traveling to high schools across the state with a wrecked truck that was involved in a car accident where two survivors lived because they were wearing belts.
High schools in participation of this campaign will receive window decals, banners, and posters to pass out and display around school. These materials will direct students to seatbeltsrock.com. This is an interactive website for Texas teens that has stories, quizzes and videos from popular Texas DJs.
Currently seatbeltsrock.com and Nationwide Insurance are giving away 4 iPads to Texas teens and they can register on the website.
This campaign is a smart idea. In Illinois we have "Click It or Ticket" but nothing about the campaign, other then the price of the ticket, interests teenagers. They are new drivers and need to be safe, and know the effects of driving without a seatbelt, or being a passenger and wearing a seatbelt.
For more information read the news release from the Texas Department of Transportation.
Tuesday, February 1, 2011
The Truth
This blog is dedicated to campaigns, media, and anything else that is aimed at teenagers. Being a teenager can be a really confusing time in ones life and the media and campaigns learn that they can persuade teens during this time of their life.
The Truth campaign is a campaign that informs people of the effects of tobacco. This campaign teamed up with MTV and began promotion. Teaming up with MTV created an audience of teens and college students. Commercials for this campaign played frequently on MTV and solid orange screen with truth typed in the corner attracted attention.
According the The Truth's website the campaign is not anti-smoking it has the goal of informing people about tobacco.
One of the newer ads for this campaign where the "Shards O' Glass". These ads showed a commercial of an executive talking about popsicles with glass in them. The point was that these popsicles where for adults only and the series of ads ended with a "recall" of the popsicles.
This campaign is informing people and especially teens of the effects of smoking so that people who are smoking underage or legally know what they are inhaling into their body.
The Truth campaign is a campaign that informs people of the effects of tobacco. This campaign teamed up with MTV and began promotion. Teaming up with MTV created an audience of teens and college students. Commercials for this campaign played frequently on MTV and solid orange screen with truth typed in the corner attracted attention.
According the The Truth's website the campaign is not anti-smoking it has the goal of informing people about tobacco.
One of the newer ads for this campaign where the "Shards O' Glass". These ads showed a commercial of an executive talking about popsicles with glass in them. The point was that these popsicles where for adults only and the series of ads ended with a "recall" of the popsicles.
This campaign is informing people and especially teens of the effects of smoking so that people who are smoking underage or legally know what they are inhaling into their body.
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